Made By Choice

Iconic furniture made by the best craftsmen in the world.

Nordic Happiness

Born from a shared passion for design and fine craftsmanship, Made by Choice is the brainchild of three lifelong friends: Lasse Laine, Sebastian Jansson, and Niclas Ahlström. This award-winning design house is dedicated to establishing a global presence in the 21st century while remaining deeply rooted in the rich woodworking traditions of Finland. Our mission? To create timeless, contemporary, and sustainable everyday objects that become family heirlooms, passed down across generations.


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31 products

Beebee JarBeebee Jar
Beebee Jar Sale priceFrom 539.00 EUR
Lonna Umbrella StandLonna Umbrella Stand
Lonna Umbrella Stand Sale price990.00 EUR
Plizé BoxPlizé Box
Plizé Box Sale priceFrom 429.00 EUR
Airisto Coffee TableAiristo Coffee Table
Airisto Coffee Table Sale price1,790.00 EUR
Pavo Lounge ChairPavo Lounge Chair
Pavo Lounge Chair Sale price3,690.00 EUR
Airisto StoolAiristo Stool
Airisto Stool Sale price699.00 EUR
Reading HorseReading Horse
Reading Horse Sale price389.00 EUR
Sieni ChairSieni Chair
Sieni Chair Sale price2,390.00 EUR
Kastu ChairKastu Chair
Kastu Chair Sale price759.00 EUR
Lonna BenchLonna Bench
Lonna Bench Sale price990.00 EUR
Bouquet ChandelierBouquet Chandelier
Bouquet Chandelier Sale price5,790.00 EUR
Wiurila ChairWiurila Chair
Wiurila Chair Sale price1,490.00 EUR
Lonna StoolLonna Stool
Lonna Stool Sale price549.00 EUR
Sana ArmchairSana Armchair
Sana Armchair Sale price2,190.00 EUR
Silent StumpSilent Stump
Silent Stump Sale price1,090.00 EUR
Laulu SideboardLaulu Sideboard
Laulu Sideboard Sale priceFrom 11,090.00 EUR
Airisto DeskAiristo Desk
Airisto Desk Sale priceFrom 3,690.00 EUR
Laulu CabinetLaulu Cabinet
Laulu Cabinet Sale priceFrom 13,290.00 EUR
Kolho Lounge ChairKolho Lounge Chair
Kolho Lounge Chair Sale price2,990.00 EUR
Lonna BarstoolLonna Barstool
Lonna Barstool Sale priceFrom 649.00 EUR
Kaski Lounge ChairKaski Lounge Chair
Kaski Lounge Chair Sale priceFrom 2,690.00 EUR
Airisto BenchAiristo Bench
Airisto Bench Sale price990.00 EUR
Lammi BarstoolLammi Barstool
Lammi Barstool Sale priceFrom 1,090.00 EUR
Laakso ChairLaakso Chair
Laakso Chair Sale price979.00 EUR
Kolho Dining TableKolho Dining Table
Kolho Dining Table Sale priceFrom 11,990.00 EUR
Goma Bar ChairGoma Bar Chair
Goma Bar Chair Sale price1,590.00 EUR
Goma ArmchairGoma Armchair
Goma Armchair Sale price2,690.00 EUR
Goma Dining ChairGoma Dining Chair
Goma Dining Chair Sale price1,590.00 EUR
Kolho ChairKolho Chair
Kolho Chair Sale priceFrom 1,690.00 EUR
Kolho Round TableKolho Round Table
Kolho Round Table Sale priceFrom 8,690.00 EUR
Ella ChairElla Chair
Ella Chair Sale price2,990.00 EUR
Designed for a circular economy.


Trade & Contract Sales

Whatever your next big project, you want to make it cool, and we are here to help you achieve it! We will be happy to assist you with your project, whether you are working on a hotel, restaurant, office, private property, or any other interior space.

Apply for a Trade Account

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